What's the secret to successful book marketing? Getting in front of the largest number of readers who are most likely to be interested in your titles! With the launch of Goodreads Deals in the U.S., we’re now offering authors and publishers a new way to amplify ebook price promotions to our millions of members. The Goodreads Deals program comes with built-in personalization options based on members' Want to Read shelves, the authors they follow, and the genres they prefer—all designed to help your deals reach the readers with the highest interest in buying your books.
Goodreads Deals is unique because we'll enable you to reach existing fans and introduce your ebooks to new readers:
Existing Fans: Every second, our members add 6 books to their Want to Read shelves—that's 15 million books per month that have captured the interest of readers. With Goodreads Deals, you can now tap into that interest. We'll email members when a book on their Want to Read shelf has a price promotion. We'll also email any members who follow the author on Goodreads.
Prospective Readers: At the same time, members can choose to receive even more deals by opting in to daily emails featuring books in the genres they prefer. For many of our members, their hunger for books often outpaces their wallets, and they are interested in hearing about price promotions that will help them read more books. With Goodreads Deals, you can drive discovery and sales of your ebook with a broader reader base in your genre.
Finding out about book deals has been a popular request from our members. Many of them are avid readers who don't want to miss great deals on quality books that fit their taste, but don't have time or energy to be constantly shopping around. They have asked us to alert them when a book on their Want to Read shelf goes on sale; we’re excited to tell them that now we can!
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Above: Example of a deal
"As publishers, we always want to find readers in the most targeted and direct ways possible," says Heather Fain, SVP, Director of Marketing Strategy at Hachette Book Group. "We want to reach readers where they live, and millions of them live and breathe on Goodreads. Backed by their data, we can match a deal with a reader we know is already interested in our book, something we think will be highly efficient. Consumers have come to expect personalization, and Goodreads Deals is a terrific way to achieve that level of intimacy. Goodreads has long been an integral part of the marketing plans at Hachette Book Group, and I'm excited to see how this new product enhances that relationship.”
We know you may have questions. Here are some answers:
I'm a publisher—how can I get my ebook deal featured by Goodreads Deals? We hand-pick deals on ebooks that will most appeal to the Goodreads community. Publishers who'd like to nominate their ebook deal should reach out to their Goodreads Account Manager to get started, or send an email to goodreads-merchandising@goodreads.com.
I'm an author—how can I get my ebook deal featured by Goodreads Deals?
We haven't opened up deal nominations to authors as we are in beta, but we're working on it. Our plan is to have something to announce very soon, so stay tuned.
Which genres will be featured at launch?
At launch, we will offer daily emails for the following genres:
• Bestsellers
• Romance
• Mystery & Thrillers
• Fantasy & Sci-Fi
If you don't see your book's genre, don't worry. Our readers love a wide variety of books and our goal is to increase our range of genres in the coming months.
How many readers will be notified of my deal, if chosen?
This depends on the book. U.S. members who have added the book to their Want to Read shelves or are following the author will receive an email alerting them to the deal. Members can also opt in to getting deals every day in their genres of choice.
Which retailers will be included in Goodreads Deals emails?
Readers will be able to choose which retailers they would like to see in their personalized deals emails and can select from among the following: Kindle Store, Apple iBooks, Barnes & Noble Nook, Google Play, and Kobo.
When will Goodreads Deals be available outside the U.S.?
Goodreads Deals is launching in the U.S. Our goal is to offer all of our features in other markets, but we don't have any timing to share on this.
How much does it cost to have my deal included in Goodreads Deals?
We'll announce pricing soon. Stay tuned.
Have more questions? Find answers in the Goodreads Deals section of our Help Page.
Next: Goodreads Introduces Kindle Ebook Giveaways
You might also like: How to Get the Most Out of Goodreads in Five Minutes a Day
Goodreads Authors can subscribe to the Monthly Author Newsletter by editing their account settings.
posted by Annarose on June, 21
Goodreads Deals is unique because we'll enable you to reach existing fans and introduce your ebooks to new readers:
Existing Fans: Every second, our members add 6 books to their Want to Read shelves—that's 15 million books per month that have captured the interest of readers. With Goodreads Deals, you can now tap into that interest. We'll email members when a book on their Want to Read shelf has a price promotion. We'll also email any members who follow the author on Goodreads.
Prospective Readers: At the same time, members can choose to receive even more deals by opting in to daily emails featuring books in the genres they prefer. For many of our members, their hunger for books often outpaces their wallets, and they are interested in hearing about price promotions that will help them read more books. With Goodreads Deals, you can drive discovery and sales of your ebook with a broader reader base in your genre.
Finding out about book deals has been a popular request from our members. Many of them are avid readers who don't want to miss great deals on quality books that fit their taste, but don't have time or energy to be constantly shopping around. They have asked us to alert them when a book on their Want to Read shelf goes on sale; we’re excited to tell them that now we can!
Above: Example of a deal
"As publishers, we always want to find readers in the most targeted and direct ways possible," says Heather Fain, SVP, Director of Marketing Strategy at Hachette Book Group. "We want to reach readers where they live, and millions of them live and breathe on Goodreads. Backed by their data, we can match a deal with a reader we know is already interested in our book, something we think will be highly efficient. Consumers have come to expect personalization, and Goodreads Deals is a terrific way to achieve that level of intimacy. Goodreads has long been an integral part of the marketing plans at Hachette Book Group, and I'm excited to see how this new product enhances that relationship.”
We know you may have questions. Here are some answers:
I'm a publisher—how can I get my ebook deal featured by Goodreads Deals? We hand-pick deals on ebooks that will most appeal to the Goodreads community. Publishers who'd like to nominate their ebook deal should reach out to their Goodreads Account Manager to get started, or send an email to goodreads-merchandising@goodreads.com.
I'm an author—how can I get my ebook deal featured by Goodreads Deals?
We haven't opened up deal nominations to authors as we are in beta, but we're working on it. Our plan is to have something to announce very soon, so stay tuned.
Which genres will be featured at launch?
At launch, we will offer daily emails for the following genres:
• Bestsellers
• Romance
• Mystery & Thrillers
• Fantasy & Sci-Fi
If you don't see your book's genre, don't worry. Our readers love a wide variety of books and our goal is to increase our range of genres in the coming months.
How many readers will be notified of my deal, if chosen?
This depends on the book. U.S. members who have added the book to their Want to Read shelves or are following the author will receive an email alerting them to the deal. Members can also opt in to getting deals every day in their genres of choice.
Which retailers will be included in Goodreads Deals emails?
Readers will be able to choose which retailers they would like to see in their personalized deals emails and can select from among the following: Kindle Store, Apple iBooks, Barnes & Noble Nook, Google Play, and Kobo.
When will Goodreads Deals be available outside the U.S.?
Goodreads Deals is launching in the U.S. Our goal is to offer all of our features in other markets, but we don't have any timing to share on this.
How much does it cost to have my deal included in Goodreads Deals?
We'll announce pricing soon. Stay tuned.
Have more questions? Find answers in the Goodreads Deals section of our Help Page.
Next: Goodreads Introduces Kindle Ebook Giveaways
You might also like: How to Get the Most Out of Goodreads in Five Minutes a Day
Goodreads Authors can subscribe to the Monthly Author Newsletter by editing their account settings.
posted by Annarose on June, 21