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Know Thy Reader - Identifying and Understanding Your Audience

Fauzia Burke is the founder and president of FSB Associates, one of the first firms to specialize in online publicity and marketing for publishers and authors. The following is an excerpt from her...

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Getting the Word Out: How to Approach Book Marketing to Actually Reach...

As a writer, all you want is for the writing to speak for itself. But readers, reviews, and book sales don’t magically appear the moment your book is published. Nobody reads a book they haven’t heard...

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The Benefits of Running a Kindle EBook Giveaway

With the introduction of the new Goodreads Giveaway program, authors who publish their books via Kindle Direct Publishing are, for the first time, able to run ebook giveaways and get up to 100 copies...

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The Benefits of Running a Kindle Book Giveaway

With the introduction of the new Goodreads Giveaway program, authors who publish their books via Kindle Direct Publishing are, for the first time, able to run ebook giveaways and get up to 100 copies...

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Getting the Word Out: How to Approach Book Marketing to Actually Reach...

As we're getting ready to talk about book promotion for writers at the AWP Conference, we asked our panelists to share their thoughts and tips ahead of time. Find the first part of the series here,...

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Marketing Advice from Successful Young Adult Author Jenni James

<-- END float_image_right --> Jenni James wasn’t born a writer, but in 2008 she sat down to get a story out of her mind and onto the page. After numerous re-writes and feedback from readers on...

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The Business of Being a Writer: Turning Attention Into Sales

Jane Friedman has spent more than 20 years in the publishing industry as a writer, editor, publisher, and professor. The following is an excerpt from her newest book, The Business of Being a Writer....

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How Authors Can Engage with Reviewers on Goodreads

Goodreads is the world’s largest site for readers and book recommendations, and an attractive spot for authors to promote their books to readers to get reviews. Authors sometimes wonder how to...

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How Authors Can Engage with Readers and Reviewers on Goodreads

Goodreads is the world’s largest site for readers and book recommendations, and an attractive spot for authors to promote their books to readers to get reviews. Authors sometimes wonder how to...

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Marketing Advice from Bestselling Author Catherine McKenzie

<-- END float_image_right --> Catherine McKenzie knows that being a writer isn’t just about writing. “I run a business called "Catherine McKenzie”, and I’m the CEO and Chief Content Producer,”...

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NEW! Now You Can Send a Customizable Message to Readers Who Enter Your...

Ever wish you could reach through your screen and connect directly with everyone who entered your giveaway – sharing a bit more about the book, encouraging them to buy a copy, or helping them stay...

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Case Study: How Penguin Press Made 'Little Fires Everywhere' a Roaring Success

"The firemen said there were little fires everywhere," Lexie said. "Multiple points of origin. Possible use of accelerant. Not an accident."[Little Fires Everywhere]It’s no accident Celeste Ng’s...

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Goodreads Marketing Blog Posts to Help You Plan Your Book Promotions

Looking for help navigating the busy world of book marketing? You've come to the right place! There's a ton of helpful information about effective book promotion for authors right here on the...

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The Goodreads Author’s Marketing Checklist

These days, writers no longer need to sign with a traditional publishing house to get their stories into the world. Self-publishing platforms have made it easier than ever for a writer to publish...

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Managing Your Goodreads Author Settings

You’ve claimed your author profile on Goodreads, updated your bio and uploaded a flattering picture, enabled Ask the Author and fielded some questions. You’re eager to engage with readers on...

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Advice from Writers about Writing and Publishing

Writer’s block is no joke, and the path to publishing is a long and sometimes bumpy road. Take comfort in knowing that many bestselling writers were once in your shoes and can share their wisdom based...

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How to Write a Post-Giveaway Message That Really Works

The new custom message feature for Premium Giveaways allows authors to reach readers on Goodreads like never before. When setting up a Premium giveaway, authors can now write a message that Goodreads...

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